Speak no evil See no evil and Feel no evil.

aka Ian Cook, some wierd dude and Peter Bourn

Would you trust Bloodwood wines to these three retrobates? In effect you already do. 

The magnificent Ian Cook of Five Way Cellars in Paddington sells the wine, the bloke in the middle makes it and the bloke on the right, Peter Bourne writes about it so you can visit Ian Cook on the left to buy the wine so the bloke in the middle can go on making the stuff for Peter to review.  So it is you, dearest customer, who makes all our worlds go round!